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Pocketbook Politics
May/June 2010
by Bruce Fellman
How
voters think the economy is doing—and how likely they are to spend their
cash—may depend less on hard data and more on their own political leanings.
“When
your political team is in charge, you tend to believe that the economy will do
better,” says Gregory A. Huber, an associate professor of political science.
“Not only do people say this kind of thing in surveys, they also appear to
change their consumption behavior to match their partisanship.”
Huber
and Alan S. Gerber ’86, a professor of political science, analyzed data on
2,000 people who voted in the 2006 congressional elections, when Democrats took
over control of both the House and Senate. Each voter was surveyed twice: once
in October and once shortly after the vote in November.
Neither
the state of the economy nor the composition of Congress changed in the
interval between the two surveys, Huber points out. “But after the election,
Democrats said they planned to increase future vacation spending by an average
of $286 from the $1,400 pre-election figure.” Among Republicans, spending
forecasts dropped. (Huber and Gerber’s study appeared in the American Journal of
Political Science.)
A
companion study by the pair, published in the American Political Science Review, found a similar pattern in
county-level quarterly sales tax revenues during political shifts: the data
showed that winners spent more, and losers spent less. “Partisanship colors
your evaluation of the economy,” says Huber, “and people definitely act on
those perceptions.”  |