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David Swensen’s Guide to Sleeping Soundly
Financial wisdom for troubled times—plus strong
opinions on the current crisis—from Yale’s in-house Warren Buffett
March/April 2009
by Marc Gunther ’73
Marc Gunther ’73, a contributing writer to Fortune magazine, blogs at marcgunther.com.
Editors’ note
No one, not even David Swensen, can know precisely what’s best for your individual portfolio without having seen it. Therefore, please keep in mind that this article offers general information rather than a prescription for your specific situation. If you need investment advice, please consult a registered adviser.
In just under a quarter-century as Yale’s chief
investment officer, David Swensen ’80PhD has generated Bernard Madoff–like
returns—except that Swensen made his money honestly. Under his leadership,
Yale’s endowment has generated an astonishing 20 consecutive years of positive
returns, from 1988 to 2008.
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Obama has named Swensen to his new Economic Recovery Advisory Board.
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That streak will likely come to an abrupt end because
of last fall’s financial crisis. Yale had already lost $5.9 billion this year
as of December. But these losses should not tarnish Swensen’s reputation as one
of the world’s great money managers. When Swensen, at the age of 31, left a
well-paid job on Wall Street for Yale in 1985, the endowment was worth a little
more than $1 billion. Last June 30, it was worth $22.9 billion. Today, it is
worth about $17 billion.
Perhaps the most striking evidence of Swensen’s
contribution to Yale is this: When he began managing the endowment, investment
returns provided $46 million in support, or about 10 percent of the
university’s operating budget. This year, the endowment is providing $1.15
billion, which is nearly 45 percent of the budget.
The son and grandson of chemistry professors, Swensen
earned his PhD from Yale in economics. He could have made much more money at an
investment bank or a hedge fund, but he takes great pride in working to benefit
Yale. His unorthodox approach to institutional investment, which has reshaped
the way other large-scale endowments are managed, is described in a revised
edition of his book, Pioneering Portfolio Management (Free Press, 2008). He is also the
author of Unconventional Success: A Fundamental Approach to Personal
Investment (Free
Press, 2005), a much-praised guide to the markets for individual investors.
President Obama has named Swensen to his new Economic Recovery Advisory Board,
designed as an independent group of beyond-the-Beltway thinkers.
Swensen is soft-spoken yet passionate about his beliefs.
In early February, we spoke about the endowment, the economy, how his
investment principles could have saved Wall Street, and the most common
mistakes made by individual investors.
Yale Alumni Magazine: Has it been a difficult time for
you?
Swensen: In some ways, yes. I absolutely love the
idea of producing ever-increasing levels of support for Yale. Looking ahead to
the next few years, that’s not going to be in the cards. That’s a difficult
reality to deal with.
But in terms of the day-to-day work, managing through
this economic and financial crisis is absolutely fascinating. It’s exhausting,
but fascinating.
Y: It may be fascinating to you, but it’s
discouraging for those of us who have watched our 401(k) values plummet. Given
all the turmoil and uncertainty, what should individual investors do?
S: If an individual investor followed the program I
outlined in Unconventional Success [see box], they probably did reasonably well,
through the crisis, thus far. They’d have 15 percent of their assets in U.S.
Treasury bonds. They’d have another 15 percent in U.S. Treasury
inflation-protected securities. Those two asset classes have performed well.
Of course, the other 70 percent of assets are in
equities, which have not done well. With all assets, I recommend that people
invest in index funds because they’re transparent, understandable, and
low-cost. So, the equity holdings have gone down step-by-step with the declines
in the market.
But I also recommend that investors rebalance.
Rebalancing is even more important amidst these huge declines in the stock
market because it presents a great opportunity. People can sell the Treasury
securities that have appreciated dramatically to bring their allocation to the
15 percent target, and they can redeploy those funds into domestic equities and
foreign equities and emerging market equities and real estate investment
trusts, all of which are now much cheaper, and therefore have higher prospective
returns.
Y: Explain this idea of asset allocation, please.
S: Asset allocation is the tool that you use to
determine the risk and return characteristics of your portfolio. It’s
overwhelmingly important in terms of the results you achieve. In fact, studies
show that asset allocation is responsible for more than 100 percent of the
positive returns generated by investors.
Y: How can that be?
S: It’s because the other two factors, security
selection and market timing, are a net negative. That’s not surprising. They’re
what economists would call zero-sum games. If somebody wins by buying
Microsoft, then there has to be a loser on the other side who sold Microsoft.
If it were free to trade Microsoft, the amount by which the winner wins would
equal the amount by which the loser loses. But it’s not free. It costs money.
It costs money in the form of market impact and commissions if you’re trading
for your own account, and it costs money in terms of paying fancy fees if you
are relying upon an investment advisor or mutual fund to make these
security-specific decisions. For the community as a whole, all those fees are a
drag on returns.
That’s why the most sensible approach is to come up
with specific asset allocation targets that you can implement with low-cost, passively
managed index funds and rebalance regularly. You’ll end up beating the
overwhelming majority of participants in the financial markets.
Y: So people should not be afraid of stocks now?
S: Not only should they not be afraid, they should be
enthusiastic. One of the great ironies is that if you had talked to the average
investor 18 months ago, he or she would have thought it was a pretty good idea
to buy stocks. In recent months, the same investors despair about their
portfolio and are fearful about putting money into the equity market.
That’s 180 degrees wrong. They should have been
cautious 18 months ago, when prices were much higher than they are now. They
should be enthusiastic today.
Y: That runs counter to human nature.
S: That’s one of the really tricky things about the
investment world. It’s very different from a lot of things we deal with, day in
and day out. If you talk to a businessman, a businessman is going to feed the
winners and kill the losers. But in the investment world, when you’ve got a
winner you should be suspicious about what’s next. And if you’ve got a loser,
you should be hopeful—although not naïvely hopeful.
Y: You’re asking people to be contrarians, which
is hard. I assume that’s one reason why you don’t believe that most investors
should be picking stocks.
S: That’s absolutely right. There’s no way that
spending a few hours a week looking at individual securities is going to equip
an investor to compete with the incredibly talented, highly qualified,
extremely educated individuals who spend their entire professional careers
trying to pick stocks. It’s just not a fair fight. You know who’s going to win
before the bell rings.
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“The approach that I recommend is boring.”
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The most important difference, in terms of categories
of investors, is between those who can make high-quality active management
decisions and those who can’t. Pioneering Portfolio Management is for those who have the ability
to manage portfolios actively. Unconventional Success is a book for the overwhelming
number of individual and institutional investors who cannot manage a portfolio
actively.
Almost everybody belongs on the passive end of the
continuum. A very few belong on the active end. But the unfortunate fact is
that an overwhelming number of investors find themselves betwixt and between.
In that in-between place, people end up paying high fees whether to a mutual
fund or a stockbroker or another agent. And they end up with disappointing net
returns.
Y: Maybe we need new language, David. No one wants
to be in the “passive” group.
S: No, they don’t. The basic problem is, it’s boring.
The approach that I recommend is going to give you absolutely nothing to talk
about at a cocktail party. You’re going to be in a corner by yourself, and no
one will pay any attention to you. But you’ll end up with a better-funded
retirement.
Y: So you can host the cocktail party.
S: Right.
Y: Unconventional Success delivered a scathing critique of
the mutual-fund industry. You rightly pointed out that the vast majority of
mutual funds charge high fees, trade too frequently, and under-perform the
markets. How did the industry react?
S: I’ve heard stories of people in the fund
management business being irate about the book. That’s not surprising. The
mutual fund industry is not an investment management industry. It’s a marketing
industry. And if somebody interferes with your marketing, you’re not going to
like that. So I was pleased to hear that there were senior people in the
industry who were very, very unhappy with me and my book.
Y: We should note that there’s a distinction
between the for-profit mutual fund industry and companies like Vanguard and
TIAA-CREF.
S: One of the fundamental points in Unconventional
Success is that
there’s an irreconcilable conflict in the mutual fund industry between the
profit motive and fiduciary responsibility. There are two major organizations,
Vanguard and TIAA-CREF, which operate on a not-for-profit basis. That conflict
between profit and fiduciary duty disappears. Vanguard and TIAA-CREF are
dedicated to serving their investors. They are shining beacons in this
otherwise ugly morass. As a matter of disclosure, I’m on the board of TIAA.
But the sad fact is that this book, along with books
written by Jack Bogle and Burt Malkiel and a handful of others, are relatively
small voices when set against the cacophony of the fund management world. Look
at Fidelity and Schwab with their full-page advertisements. Or Jim Cramer [host
of CNBC’s Mad Money].
The investor is bombarded with staggering amounts of information, staggering
amounts of stimuli that are designed to get the investor to buy and sell and
trade, to do exactly the wrong thing, to create excessive profits for these
intermediaries that aren’t acting in the investor’s best interests.
Y: I was hoping you’d mention Cramer. In the new
edition of Pioneering Portfolio Management, you write: “Educated at Harvard
College and Harvard Law School, Cramer squanders his extraordinary credentials
and shamelessly promotes stunningly inappropriate investment advice to an
all-too-gullible audience.”
S: Jim Cramer exemplifies everything that’s wrong
with the advice—and I put advice in quotation marks—that is given to individual
investors. Investing is a serious business. We’re talking about retirement
security of American citizens, and he turns it into a game. It’s a game where
his listeners lose. It’s ridiculous. These high-turnover, rapid trading
strategies enrich the brokers. If you look at Jim Cramer’s approach on an
after-fee, after-tax basis, the individual doesn’t have a chance.
Y: You were just named to President Obama’s
Economic Recovery Advisory Board. When do you foresee a recovery?
S: We can’t start talking about a sustained recovery
in the economy until the credit markets are fixed. Right now, the credit
markets are broken. They’re not functioning.
Y: Meaning businesses can’t get loans?
S: It’s commercial bank lending to corporations and
individuals. It’s the commercial paper market. It’s the bond market. About the
only market that seems to be functioning is the market for Treasury securities.
That’s exactly what you’d expect in a financial crisis. It happened in 1987. It
happened in 1998. Right now, it’s happening in a much more intense, much more
pervasive fashion. Investors are selling risky assets of all types.
Y: Speaking of risky assets, I want to read you a
line that jumped out at me from the appendix of Pioneering Portfolio
Management about fixed-income securities. You write: “Asset-backed securities involve a
high degree of financial engineering. As a general rule, the more complexity
that exists in a Wall Street creation, the faster and farther investors should
run.” Can I conclude from this that Yale avoided exposure to the mortgage-backed
securities and collateralized debt obligations—the so-called toxic assets—at
the heart of the financial meltdown?
S: That’s correct. One of the pieces of advice that
I’ve had in my books, going back ten years now, is that investors in bonds should
invest only in “full faith and credit” securities. Bonds that have call options
or bonds that have credit risks or bonds that are highly structured, like the
asset-backed securities and CDOs, just don’t belong in the portfolios of
sensible investors.
Y: Both institutional and individual investors?
S: Correct. There’s just systematic mis-pricing of
credit and options and complexity. Now it’s obvious when I say that. It wasn’t
so obvious when I wrote it ten years ago, and then again in Unconventional
Success, and now
again in the new version of Pioneering Portfolio Management.
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“The activities that I rail against are so profitable.”
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People on Wall Street who are structuring these
securities are more sophisticated than the people to whom they are selling
them. With that kind of dynamic, when really smart, highly compensated, very
clever people are on one side of the trade, and less highly compensated, less
clever people are on the other side, you know who’s going to end up in the
soup.
Y: And yet the very same institutions that were
packaging and selling these instruments ended up holding large quantities of
them, to their dismay.
S: Stunning, isn’t it? Maybe they’re not as clever as
I thought they were. I suppose complacency is one explanation. Or maybe they
were blinded by greed.
Y: They must not have read your book.
S: The activities that I rail against are so
profitable. Even though people may have read and believed what I wrote, they
took the Chuck Prince [former CEO of Citigroup] attitude—that while the music’s
playing, you’ve got to dance. The music played for a long time.
Y: What will we learn from this experience?
S: After 1987 [the stock-market crash] and after 1998
[the collapse of hedge fund Long-Term Capital Management], we learned nothing.
I think the reason that there was not a sensible regulatory response to the
issues that were quite apparent in 1987 and 1998 is that the markets and the
economy bounced back quickly. We had a significant regulatory response after
the Great Depression, because the country suffered for a protracted period.
I’m cautiously optimistic that we will have some
sensible regulatory reforms prompted by this economic and financial crisis. Of
course, the devil’s in the details.
Y: What kind of regulation makes sense?
S: Having a universal financial regulator makes an
enormous amount of sense. Why would you balkanize markets and have different
regulatory regimes for different markets? And then you have to regulate every
type of institution that could pose a systemic risk. It stuns me that we even
ask the question about whether we should regulate hedge funds or not. Look at
Long-Term Capital. How could we not have figured that out? The financial system
almost collapsed because of a hedge fund, and today we haven’t gathered even
the most basic information about the activities of hedge funds.
Y: There’s no transparency, even to investors, as
we learned from Madoff.
S: It’s stunning. It’s the religion of the free
market.
Y: Many young people today believe they will never
be as prosperous as their parents. Should young adults have hope?
S: I’m an incredible optimist. We should be careful
not to underestimate the resilience of this economy. I think we could have, in
the next couple of years, a very hard slog. Looking five or ten years down the
road, I’m very optimistic that we will come out of this strong and better.
Readers respond
One of a kind
I applaud you for providing David Swensen’s thoughts, soberly insightful and stunningly clear as always. But I am dismayed with your cover describing him as “Yale’s own Warren Buffett.” This was lazy and inaccurate and a thorough cheapening of all that David is. Mr. Buffett has a great multi-decade record but has much to answer for in recent years, not the least of which is the apparent conflict of interest in his 20% ownership of rating-agency Moody’s, which in turn provides his Berkshire Hathaway with AAA ratings, though the market disagrees.
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“The greatest honor you could pay Warren Buffett would be to call him Omaha’s David Swensen.”
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David, on the other hand, is far more of a visionary than Mr. Buffett ever was, and he has employed none of the questionable tactics of Berkshire Hathaway. While Mr. Buffett has been laudably low-key with his riches, David has willingly foregone the same in the interests of higher education.
David Swensen is sui generis. The greatest honor you could pay Warren Buffett would be to call him Omaha’s David Swensen, but it would be inaccurate and far too generous.
Bill Feingold ’85
Dobbs Ferry, NY

Staying the course
David Swensen has spoken before the Yale Club of Boston twice over the past five years, most recently about a year ago.
At that time, I happened to be taking the elevator to the gathering when David hopped on. We started talking, and I asked him if his lecture would be similar to the one which he had delivered five years earlier. I was quite surprised when he said that it would be quite similar and perhaps, in certain areas, identical. When he asked me if I could recall his earler lecture, I had to be honest and replied that my recollection of his prior talk was rather limited. “Great!” he answered, “then I won’t have to be concerned that my audience will have heard my prior lecture.”
Philip I. Hershberg ’58MEng
Needham, MA

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